Global CCO program – Professional Director Training | Pro CCO

The Chief Customer Officer program specialization is aimed at Senior Sales and Customers Relationship Managers and those who are assuming the leadership position in the Business Development department as well as those who are pursuing the role of key strategic collaborators for the CFO, CEO, or the Board of Directors in companies regarding the Business Development Strategy.

Corresponding to the rapid evolution of Industry 4.0 Technologies and digital advertisement development with legal and regulatory framework changes constantly; the education and training team brings together alumni network, global partners, experts, and experienced Business Development and Customers Relationship leaders.

You will therefore further enhance your knowledge and develop essential skills that are compatible with the reality in the field of Sales Development. You will further enhance your selling knowledge and develop quintessential fundamental management skills that are compatible with your business strategy. The Program covers a wide range of areas such as Leadership, HR management, Sales Strategy, Market Analysis, Marketing, Supply Chain, Legal Framework, Quality Control, and Governance in alignment with corporate strategy, Customer Services, PR and Media, Branding, and Promotion. Emphasizing the case-study methodology, this program uses a variety of interactive training methods to prepare for your role as Sales Director in collaboration with various senior managers within the company. The program also features Workshop Sessions with high-level Global Customers Relationship and Business Strategy Managers who will share their experience and insight into their career pathways, as well as their innovative ideas and discuss practices that have contributed to their success.”

Course Outcomes

This program helps the participants to deepen their knowledge in the field of sales promotion, public relations, and customer services; enhance their competencies in leadership, strategy, and governance to drive efficiency and better operational and selling performance, maintain good relationships with customers, as well as better brand management of the enterprise.

You will begin to build and strengthen a robust set of CCO’s key competencies related to the strategic marketing management to deal with major important aspects of external affairs regarding the development of strategic visions based on the company retailing operations model and customer services planning; assessing cohesion between the strategic marketing plan and the long-term vision; evaluating the collaboration quality between various departments related to business affairs; conducting a comprehensive and effective professional communication with the Board of the Directors and stakeholders to expand your enterprise’s prestige and boost the company’s annual sales.

You will master the following potentials:

Module 1: Overview of Competencies and Authorities of the CCO

• Gaining perspective on the definitions of a CCO’s competencies
• Enhancing potential leadership skills
• Understanding corporate culture and its application to operation process and Enterprise Change Management
• Understanding the importance of Innovation in achieving your goals
• Growing awareness of the ethical and responsible working environment

Module 2: Innovation Management and Boosting Creative Thinking

• Adopting the Characteristics of Innovative and Creative Concepts
• Knowledge application: creating a road map for addressing critical factors in the product’s design and marketing
• Analyzing and investigating Breakthrough Technologies

Module 3: Effective Human Resource Management Practices

• Increasing engagement and developing interpersonal skills
• Improving team dynamics through self-awareness
• Having a better understanding of team innovation and motivation
• Enhancing performance management skills
• Succession Planning: Identifying and nurturing the team talent
• Boosting the team development

Module 4: Business Law for CCO

• Gaining fundamental knowledge in competition regulations for implementing a better competition strategy
• Understanding the legal duties that a business leader may have
• Understanding the contract structure and components in preparation for successful business deals
• Understanding the legal framework for B2B and B2C sales contracts

Module 5: Market Analysis

• Understanding various tools and techniques to collect market data from three levels: Macro, Tactical, and Operational/Supplier level
• Improving skills in analyzing market trends and customer segmentation
• Advancing competencies in prospecting Customer Analytics and Sales Data Analytics

Module 6: Sales Management Strategies and Methodologies

• Developing effective sales models and framework
• Building efficient business models to support sales planning
• Improving essential sales techniques for a successful negotiation

Module 7: Distribution and Supply Chain Management

• Comprehending the functions of the distribution system and warehouse management
• Gaining essential skills in developing smart transportation and logistics management

Module 8: Effective Customer Service Management

• Identifying key Customers Relationships Management (CRM) stakeholders such as senior executives, external clients, and VIPs
• Defining the fundamentals of Customer Relationship Management (CRM)
• Having knowledge of CRM systems for effective executive and marketing support

Module 9: Marketing Management for CCO

• Understanding the importance of developing an annual marketing operating plan
• Analyzing Marketing Strategic Management Tools and Techniques Usage
• Increasing self-awareness of how sustainability issues influence corporate strategy and how corporations may transform these challenges into sources of competitive advantage
• Growing awareness of long-term ethical and social-responsible commitments of the enterprise

Module 10: Sales Force Supervision and Human Resources Training

• Gaining fundamental knowledge in Sales Performance and Quality Control for implementing a better sales strategy
• Improving management skills to boost employee motivation
• Enhancing knowledge in Sales Force Supervision
• Skills in developing a strategic, structured sales training program

Module 11: Strategic Branding Promotion Policies

• Mastering techniques in managing a brand’s reputation and preparing an effective communication plan
• Advancing essential knowledge in developing brand management strategy in the context of the 4.0 Industry
• Improving skills in analyzing market segmentation to develop an effective advertisement strategy