Global CMO program- Professional Director Training | Pro CMO

This Program is designed to help Marketing and Branding leaders enhance their leadership, and management skills and deepen their knowledge in the field of Marketing and Product Development Strategies that are paramount in the Era of industry 4.0

111 learning hours with + 16 different case studies, 74 recapturing Videos, 37 hours

Overview of Global CMO program- Professional Director Training | Pro CMO

The CMO program specialization is aimed at Marketing Department Directors, Brand Managers, Media, and Public Relation Specialist and for those who are assuming the role of key strategic collaborators for the CMO or the Board of Directors in the enterprise as well as for potential candidates who are pursuing a senior-level marketing management career. Corresponding to the rapid evolution of Industry 4.0 and digital marketing development with legal and regulatory framework changes constantly; the education and training team brings together alumni network, global partners, experts, and experienced business management leaders.

You will therefore further enhance your knowledge and develop essential skills that are compatible with the reality in the field of marketing. The Program covers a wide range of areas of such as Leadership, HR management, Governance, Strategy, Supply and Distribution Chains, Market Analysis, Brand Strategy, Customer Services, Innovation and Creativity, and Legal Practices. Emphasizing the case-study methodology and the Quintessence of our Experts community, the participants will get access to a variety of interactive training methods to be well prepared for the requirement of the CMO role. The program also features Workshops with high-level marketing and media managers who will share their experience and insights into their career pathways, as well as their innovative ideas and discuss practices that have contributed to their success.

Course Outline

37 sessions • 111 hours total length
  • Competencies and Authorities of a CMO
  • Effective Leadership and Visionary Roadmap
  • Social Impact Entrepreneurship and Change-making
  • Inspirational Leadership
  • Practicing Sustainability Vision, Responsibility, Professionalism, and Code of Ethics
  • Ethical and Responsible Decision-Making
  • Creating a Positive Corporate Culture and Attracting Talent
  • Driving Innovation and Steering Strategies
  • Developing a Professional Career Plan for Staff
  • Communicating Effectively with Stakeholders
  • Implementing a General Strategic Plan
  • Developing Effective Business Strategy
  • Marketing Strategy and Planning Models
  • Strategy and the Sustainable Business
  • Strategy, Quality Monitoring, and Governance
  • Evaluating and Taking Responsibility for the Implementation of the Marketing Strategy
  • Sustainable Development Strategy – a global, transdisciplinary vision for the future
  • Development of an Annual Strategic Marketing Plan
  • The Characteristics of Innovation and the Principles of Innovation Management
  • Technical & Lean Innovation Concepts
  • Idea and Creativity Management
  • Portfolio Management and Implementing Innovation
  • Strengthening the Company’s Position as an Industry Leader in Smart Technology Adaptation
  • Leading in-depth Analysis and Investigation into New Breakthrough Technologies
  • Evaluating Creativity Proposals from Team Members and Synthesizing Technology Innovation Reports to the Board of Directors
  • The System and Organisation of the Marketing Department
  • Performance and Efficiency Evaluation Systems
  • Designing and Structuring Your Team for Excellence
  • Recruitment Evaluation; Human Resources Development and Training
  • Organisational Management and Adaptation Management
  • Application of Human Capital Management Software
  • Sustainability-driven Marketing
  • Traditional Marketing, Telemarketing, Internet Marketing, and Public Relations
  • Marketing (including event and sponsorship marketing)
  • Content Marketing Strategy Management
  • Corporate Affairs and B2B Marketing
  • Marketing Communications & Advertisement
  • Integrated Retail Marketing
  • Product and Innovation Policy
  • Business Intelligence and the Future of Marketing
  • Defining Product Value and Market Segmentation
  • Pricing Policy and Sales Forecasts
  • Fundamentals of Building Brand Strategy
  • Driving the Brand Renovation and other Brand Strategy Key Elements
  • Brand Standards and Brand Architecture – Manage and Develop Guidelines for the Company’s Brand Standards
  • Brand Development and Identification – Create Product Brand Identities, including tradenames, visual identities
  • Employer Branding Development – Develop Employer Branding for Use in Talent Acquisition and Retention
  • Brand Assessment: Develop and Manage Measurement Systems for Brand Valuation
  • Analyzing and Reporting Brand Measurement
  • Visualization in brand and product management
  • Brand Management in Digital Economy
  • Introduction to Luxury Services Branding Strategy
  • Boosting Brand Coverage through Event Organization
  • Digital Marketing and E-Business Innovation
  • Data Marketing – Customer Analytics and Sales Data Analytics
  • Applying Artificial Intelligence in Data Marketing
  • Sales Management Strategies and Methodologies
  • Analyzing Market Trends and Forecasting New Customer Trends
  • Overview of Distribution Systems of Various Industries
  • Warehouse Management and Distribution Channels
  • Transportation and Logistics Management
  • Customer Demand Evaluation Planning
  • Inventory Management
  • Supplier Relationship Management
  • Material Requirement Planning
  • Retailing Operations and Planning
  • Effective Advertisement and Promotion Policies
  • Customer Insight and Advanced Customer Behavior and Psychology
  • Developing professional customer services
  • Implementing promotion policies
  • Salesforce Customer Relation Management
  • Applying Information Technology in Improving Customer Services
  • Professional Sales Techniques and Negotiation
  • Introduction to Public Relations and the Media
  • Government Affairs and Corporation Management
  • Directing a Social Media Team to Engage Audiences Across Traditional and New Media
  • Leadership and Negotiation Skills Specialization
  • Leveraging Existing Media Relationships and Cultivating New Contacts within the Business and Media Industry
  • Evaluating opportunities for partnerships, sponsorships, and advertising
  • Social Responsibility and Media Ethics
  • Legal Systems and the Role of Regulation
  • Agency and Employment Law
  • International Commercial Law
  • Intellectual Property Rights
  • Corporate Law
  • Free Trade Agreements and Trade Treaties
  • Competition Law

Course Outcomes

This program helps the participants deepen their knowledge in the field of marketing, public relation, and customer services; enhance their competencies in leadership, strategy, and governance to drive efficiency, better operational and marketing performance, as well as better brand management of the enterprise.

You will begin to build and strengthen a robust set of key competencies related to the strategic marketing management to deal with major important aspects of external affairs regarding the development of strategic visions based on the company retailing operations model and customer services planning; assessing cohesion between the strategic marketing plan and the long-term vision; evaluating the collaboration quality between various departments related to business affairs; conducting a comprehensive and effective professional communication with the Board of the Directors and stakeholders to expand your enterprise’s prestige.

You will master the following potentials:

Module 1: Overview of Competencies and Authorities of the CMO

  • Gaining perspective on the definitions of a CMO’s competencies
  • Enhancing potential leadership skills
  • Understanding corporate culture and its application to operation process and Enterprise Change Management
  • Understanding the importance of Innovation in achieving your goals
  • Growing awareness of the ethical and responsible working environment

Module 2: Marketing Strategic Management

  • Understanding the importance of developing an annual operating plan
  • Analyzing Marketing Strategic Management Tools and Techniques Usage
  • Increasing self-awareness of how sustainability issues influence corporate strategy and how corporations may transform these challenges into sources of competitive advantage
  • Growing awareness of long-term ethical and social-responsible commitments of the enterprise

Module 3: Innovation Management and Boosting Creative Thinking

  • Adopting the Characteristics of Innovative and Creative Concepts
  • Knowledge application: creating a road map for addressing critical factors in the product’s design and marketing
  • Analyzing and investigating Breakthrough Technologies

Module 4: Effective Human Resource Management Practices

  • Increasing engagement and developing interpersonal skills development
  • Improving team dynamics through self-awareness
  • Having a better understanding of team innovation and motivation
  • Enhancing Performance Management Skills
  • Succession Planning: Identifying and nurturing the team talent
  • Boosting the team development

Module 5: Integrated Operational Marketing

  • Understanding fundamentals of operational marketing model and framework
  • Understanding the essential toolkit for analyzing and utilizing content marketing
  • Improving competencies in managing corporate affairs and B2B marketing
  • Gaining knowledge in managing product distribution and retailing strategy effectively

Module 6: Strategic Branding Promotion Policies

  • Mastering techniques in managing a brand’s reputation and preparing an effective communication plan
  • Advancing essential knowledge in developing brand management strategy in the Industry 4.0 context
  • Improving skills in analyzing market segmentation to develop an effective advertisement strategy

Module 7: Market Analysis and Data Marketing

  • Developing various tools and techniques to collect market data from three levels: Macro, Tactical, and Operational/Supplier level
  • Improving skills in analyzing market data
  • Advancing competencies in Customer Analytics and Sales Data Analytics

Module 8: Distribution and Supply Chain Management

  • Comprehending the functions of the distribution system and warehouse management
  • Owning essential skills in developing smart transportation and logistics management

Module 9: Customer Service Management

  • Identifying key Customers Relationships Management (CRM) stakeholders such as senior executives, external clients, and VIPs
  • Defining the fundamentals of Customer Relationship Management (CRM)
  • Gaining deep knowledge of CRM systems for effective executive and marketing support

Module 10: Public Relations and Media Strategy

  • Developing key skills to strengthen negotiations and conclude satisfactory agreements between business partners
  • Improving communication skills with external stakeholders
  • Directing the professional public relations materials such as press releases, social media content, and advertisement
  • Applying IT in managing performance feedback and achieving organizational objectives

Module 11: Business Law for CMO

  • Gaining fundamental knowledge in competition regulations for implementing a better competition strategy
  • Understanding the legal duties that a business leader may have
  • Understanding the contract structure and components in preparation for successful business deals

CMO Certificate by AIMT

Achieve an AIMT Executive Education Certificate upon successful completion of the program. As an alumnus of this transformative program, you get exclusive access to a wide range of professionals, events, and networking opportunities. Furthermore, you can also benefit from additional tuition assistance on enrolling in further online electives from AIMT.

This Certificate is aimed at leaders and managers who have attended the full courses and passed the assessment to be well prepared to lead change and the transformation organizations in order to create core values for the enterprise regarding the Marketing and Brand Strategies”

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