Global CCO program – Professional Director Training | Pro CCO

This Program is designed to help Customers Relationship and Sales leaders enhance their leadership, management skills and deepen their knowledge in the field of Business Development Strategies that are paramount in the Era of industry 4.0

105 learning hours with + 13 different case studies, 70 recapturing Videos, 35 hours

The Chief Customer Officer program specialization is aimed at Senior Sales and Customers Relationship Managers and those who are assuming the leadership position in the Business Development department as well as those who are pursuing the role of key strategic collaborators for the CFO, CEO, or the Board of Directors in companies regarding the Business Development Strategy.

Corresponding to the rapid evolution of Industry 4.0 Technologies and digital advertisement development with legal and regulatory framework changes constantly; the education and training team brings together alumni network, global partners, experts, and experienced Business Development and Customers Relationship leaders.

You will therefore further enhance your knowledge and develop essential skills that are compatible with the reality in the field of Sales Development. You will further enhance your selling knowledge and develop quintessential fundamental management skills that are compatible with your business strategy. The Program covers a wide range of areas such as Leadership, HR management, Sales Strategy, Market Analysis, Marketing, Supply Chain, Legal Framework, Quality Control, and Governance in alignment with corporate strategy, Customer Services, PR and Media, Branding, and Promotion. Emphasizing the case-study methodology, this program uses a variety of interactive training methods to prepare for your role as Sales Director in collaboration with various senior managers within the company. The program also features Workshop Sessions with high-level Global Customers Relationship and Business Strategy Managers who will share their experience and insight into their career pathways, as well as their innovative ideas and discuss practices that have contributed to their success.”

Course Outline

38 sessions • 114 hours total length
  • Competencies and Authorities of a CCO
  • Effective Leadership and Visionary Roadmap
  • Social Impact Entrepreneurship and Change-making
  • Inspirational Leadership
  • Practicing Sustainability Vision, Responsibility, Professionalism, and Code of Ethics
  • Ethical and Responsible Decision-Making
  • Creating a Positive Corporate Culture and Attracting Talent
  • Driving Innovation and Steering Strategies
  • Developing a Professional Career Plan for Staff
  • Communicating Effectively with Stakeholders
  • The Characteristics of Innovation and the Principles of Innovation in Sales Management
  • Technical & Lean Innovation Concepts for Boosting Sales Objectives
  • Idea and Creativity Management – Boosting Creativity and Innovation
  • The Characteristics of Innovation and the Principles of Innovation Management
    Idea and Creativity Management
  • Portfolio Management and Implementing Innovation
  • Strengthening the Company’s Position as an Industry Leader in Smart Technology Adaptation
  • Leading in-depth Analysis and Investigation into New Breakthrough Technologies
  • Evaluating Creativity Proposals from Team Members and Synthesizing Technology
  • Innovation Reports to the Board of Directors
  • Innovation in Performance and Quality Management
  • The System and Organisation of the Sales Department
  • Performance and Efficiency Evaluation Systems
  • Managing Sales Force Performance – Effective Assignment of Tasks and Deployment of Workforce
  • Managing Sales Team Performance – Effective Assignment of Tasks and Deployment of Workforce
  • Recruitment Evaluation; Human Resources Development and Training
  • Application of Human Capital Management and KPI Software
  • Organizational Management and Adaptive Management
  • Legal Systems and the Role of Regulation
  • Agency and Employment Law
  • International Commercial Law
  • Intellectual Property Rights
  • Corporate Law
  • Free Trade Agreements and Trade Treaties
  • Competition Law
  • Labor Law
  • Social Insurance Policies
  • Customer Segmentation Analysis and Prospecting
  • Applying Artificial Intelligence in Customers’ Data Analytics
  • Sales Management Strategies and Methodologies
  • Analyzing Market Trends and Forecasting New Customer Trends
  • Developing Effective Advertisement and Promotion Policies
  • Sales Models and Frameworks – Mastering the Sale Process
  • Strategic Sales Management in Action
  • Developing a Roadmap for Sales, Advertising, and Public Relations Efforts to Optimize Profit Returns
  • Business Models and Frameworks to Support Sales Planning
  • Developing Guidelines to Accomplish Goals and Meet Quotas Set Out in the Strategic Marketing Plan
  • Pricing Policy and Sales Forecasts
  • Professional Sales techniques and Essential Strategies for Successful Negotiation
  • Overview of Distribution Systems of Various Industries
  • Procurement Management and Global Sourcing
  • Warehouse Management and Distribution Channels
  • Transportation and Logistics Management
  • Customer Demand Evaluation Planning
  • Inventory Management
  • Supplier Relationship Management
  • Material Requirement Planning (MRP)
  • Retailing Operations and Planning
  • Transportation and Logistics Management
  • Supply Chain Operations and Strategy Planning
  • Developing Professional Customer Services
  • Implementing Promotion Policies
  • Salesforce Customer Relation Management (CRM)
  • Identifying Business Potential and Maintaining Close Connections with Former and Potential Clients
  • Developing and Fostering Good Rapport with the Public, Clients, and Relevant Stakeholders of the Trade to Ensure and Promote a Good Prestige of the Company
  • Applying Information Technology in Improving Customer Services
  • Strategic Marketing and Branding Promotion
  • Fundamentals of Data marketing – Customer Analytics and Sales Data Analytics
  • Introduction to Corporate Affairs Management and B2B Marketing
  • Integrated Operational Marketing
  • Business Intelligence and the Future of Marketing
  • Defining Product Value and Market Segmentation
  • Procedures and Overarching Principles in Training the Sales Workforce
  • Promoting Innovation and Boosting Performance of the Sales Team
  • Coaching, Training Evaluation, and Quality Assessment
  • Creating and Delivering Customized Sales Opportunities for Team Members
  • Building Professional Communication and Personalized Etiquette for Sales Staff
  • Fundamentals of Building Brand Strategy
  • Driving Brand Renovation and other Key Elements of Brand Strategy
  • Brand Standards and Brand Architecture – Manage and Develop Guidelines for the Company’s Brand Standards
  • Brand Development and Identification – Create Product Brand Identities, including tradenames, visual identities
  • Employer Branding Development – Develop Employer Branding for Use in Talent Acquisition and Retention
  • Brand Assessment: Develop and Manage Measurement Systems for Brand Valuation
  • Analyzing and Reporting Brand Measurement
  • Visualization in brand and product management
  • Brand Management in Digital Economy
  • Introduction to Luxury Branding Strategy
  • Boosting Brand Awareness through Event Planning

Course Outcomes

This program helps the participants to deepen their knowledge in the field of sales promotion, public relations, and customer services; enhance their competencies in leadership, strategy, and governance to drive efficiency and better operational and selling performance, maintain good relationships with customers, as well as better brand management of the enterprise.

You will begin to build and strengthen a robust set of CCO’s key competencies related to the strategic marketing management to deal with major important aspects of external affairs regarding the development of strategic visions based on the company retailing operations model and customer services planning; assessing cohesion between the strategic marketing plan and the long-term vision; evaluating the collaboration quality between various departments related to business affairs; conducting a comprehensive and effective professional communication with the Board of the Directors and stakeholders to expand your enterprise’s prestige and boost the company’s annual sales.

You will master the following potentials:

Module 1: Overview of Competencies and Authorities of the CCO

  • Gaining perspective on the definitions of a CCO’s competencies
  • Enhancing potential leadership skills
  • Understanding corporate culture and its application to operation process and Enterprise Change Management
  • Understanding the importance of Innovation in achieving your goals
  • Growing awareness of the ethical and responsible working environment

Module 2: Innovation Management and Boosting Creative Thinking

  • Adopting the Characteristics of Innovative and Creative Concepts
  • Knowledge application: creating a road map for addressing critical factors in the product’s design and marketing
  • Analyzing and investigating Breakthrough Technologies

Module 3: Effective Human Resource Management Practices

  • Increasing engagement and developing interpersonal skills
  • Improving team dynamics through self-awareness
  • Having a better understanding of team innovation and motivation
  • Enhancing performance management skills
  • Succession Planning: Identifying and nurturing the team talent
  • Boosting the team development

Module 4: Business Law for CCO

  • Gaining fundamental knowledge in competition regulations for implementing a better competition strategy
  • Understanding the legal duties that a business leader may have
  • Understanding the contract structure and components in preparation for successful business deals
  • Understanding the legal framework for B2B and B2C sales contracts

Module 5: Market Analysis

  • Understanding various tools and techniques to collect market data from three levels: Macro, Tactical, and Operational/Supplier level
  • Improving skills in analyzing market trends and customer segmentation
  • Advancing competencies in prospecting Customer Analytics and Sales Data Analytics

Module 6: Sales Management Strategies and Methodologies

  • Developing effective sales models and framework
  • Building efficient business models to support sales planning
  • Improving essential sales techniques for a successful negotiation

Module 7: Distribution and Supply Chain Management

  • Comprehending the functions of the distribution system and warehouse management
  • Gaining essential skills in developing smart transportation and logistics management

Module 8: Effective Customer Service Management

  • Identifying key Customers Relationships Management (CRM) stakeholders such as senior executives, external clients, and VIPs
  • Defining the fundamentals of Customer Relationship Management (CRM)
  • Having knowledge of CRM systems for effective executive and marketing support

Module 9: Marketing Management for CCO

  • Understanding the importance of developing an annual marketing operating plan
  • Analyzing Marketing Strategic Management Tools and Techniques Usage
  • Increasing self-awareness of how sustainability issues influence corporate strategy and how corporations may transform these challenges into sources of competitive advantage
  • Growing awareness of long-term ethical and social-responsible commitments of the enterprise

Module 10: Sales Force Supervision and Human Resources Training

  • Gaining fundamental knowledge in Sales Performance and Quality Control for implementing a better sales strategy
  • Improving management skills to boost employee motivation
  • Enhancing knowledge in Sales Force Supervision
  • Skills in developing a strategic, structured sales training program

Module 11: Strategic Branding Promotion Policies

  • Mastering techniques in managing a brand’s reputation and preparing an effective communication plan
  • Advancing essential knowledge in developing brand management strategy in the context of the 4.0 Industry
  • Improving skills in analyzing market segmentation to develop an effective advertisement strategy

CCO Certificate by AIMT

Achieve an AIMT Executive Education Certificate upon successful completion of the program. As an alumnus of this transformative program, you get exclusive access to a wide range of professionals, events, and networking opportunities. Furthermore, you can also benefit from additional tuition assistance on enrolling in further online electives from AIMT.

This Certificate is aimed at leaders and managers who have attended the full courses and passed the assessment to be well prepared to lead change and the transformation organizations in order to create core values for the enterprise regarding the Sales Strategies

Your cart 0

Your cart is currently empty.

right arrow pin e