Global CMO program- Professional Director Training | Pro CMO

Overview of Global CMO program- Professional Director Training | Pro CMO

The CMO program specialization is aimed at Marketing Department Directors, Brand Managers, Media, and Public Relation Specialist and for those who are assuming the role of key strategic collaborators for the CMO or the Board of Directors in the enterprise as well as for potential candidates who are pursuing a senior-level marketing management career. Corresponding to the rapid evolution of Industry 4.0 and digital marketing development with legal and regulatory framework changes constantly; the education and training team brings together alumni network, global partners, experts, and experienced business management leaders.

You will therefore further enhance your knowledge and develop essential skills that are compatible with the reality in the field of marketing. The Program covers a wide range of areas of such as Leadership, HR management, Governance, Strategy, Supply and Distribution Chains, Market Analysis, Brand Strategy, Customer Services, Innovation and Creativity, and Legal Practices. Emphasizing the case-study methodology and the Quintessence of our Experts community, the participants will get access to a variety of interactive training methods to be well prepared for the requirement of the CMO role. The program also features Workshops with high-level marketing and media managers who will share their experience and insights into their career pathways, as well as their innovative ideas and discuss practices that have contributed to their success.

Course Outcomes

This program helps the participants deepen their knowledge in the field of marketing, public relation, and customer services; enhance their competencies in leadership, strategy, and governance to drive efficiency, better operational and marketing performance, as well as better brand management of the enterprise.

You will begin to build and strengthen a robust set of key competencies related to the strategic marketing management to deal with major important aspects of external affairs regarding the development of strategic visions based on the company retailing operations model and customer services planning; assessing cohesion between the strategic marketing plan and the long-term vision; evaluating the collaboration quality between various departments related to business affairs; conducting a comprehensive and effective professional communication with the Board of the Directors and stakeholders to expand your enterprise’s prestige.

You will master the following potentials:

Module 1: Overview of Competencies and Authorities of the CMO

• Gaining perspective on the definitions of a CMO’s competencies
• Enhancing potential leadership skills
• Understanding corporate culture and its application to operation process and Enterprise Change Management
• Understanding the importance of Innovation in achieving your goals
• Growing awareness of the ethical and responsible working environment

Module 2: Marketing Strategic Management

• Understanding the importance of developing an annual operating plan
• Analyzing Marketing Strategic Management Tools and Techniques Usage
• Increasing self-awareness of how sustainability issues influence corporate strategy and how corporations may transform these challenges into sources of competitive advantage
• Growing awareness of long-term ethical and social-responsible commitments of the enterprise

Module 3: Innovation Management and Boosting Creative Thinking

• Adopting the Characteristics of Innovative and Creative Concepts
• Knowledge application: creating a road map for addressing critical factors in the product’s design and marketing
• Analyzing and investigating Breakthrough Technologies

Module 4: Effective Human Resource Management Practices

• Increasing engagement and developing interpersonal skills development
• Improving team dynamics through self-awareness
• Having a better understanding of team innovation and motivation
• Enhancing Performance Management Skills
• Succession Planning: Identifying and nurturing the team talent
• Boosting the team development

Module 5: Integrated Operational Marketing

• Understanding fundamentals of operational marketing model and framework
• Understanding the essential toolkit for analyzing and utilizing content marketing
• Improving competencies in managing corporate affairs and B2B marketing
• Gaining knowledge in managing product distribution and retailing strategy effectively

Module 6: Strategic Branding Promotion Policies

• Mastering techniques in managing a brand’s reputation and preparing an effective communication plan
• Advancing essential knowledge in developing brand management strategy in the Industry 4.0 context
• Improving skills in analyzing market segmentation to develop an effective advertisement strategy

Module 7: Market Analysis and Data Marketing

• Developing various tools and techniques to collect market data from three levels: Macro, Tactical, and Operational/Supplier level
• Improving skills in analyzing market data
• Advancing competencies in Customer Analytics and Sales Data Analytics

Module 8: Distribution and Supply Chain Management

• Comprehending the functions of the distribution system and warehouse management
• Owning essential skills in developing smart transportation and logistics management

Module 9: Customer Service Management

• Identifying key Customers Relationships Management (CRM) stakeholders such as senior executives, external clients, and VIPs
• Defining the fundamentals of Customer Relationship Management (CRM)
• Gaining deep knowledge of CRM systems for effective executive and marketing support

Module 10: Public Relations and Media Strategy

• Developing key skills to strengthen negotiations and conclude satisfactory agreements between business partners
• Improving communication skills with external stakeholders
• Directing the professional public relations materials such as press releases, social media content, and advertisement
• Applying IT in managing performance feedback and achieving organizational objectives

Module 11: Business Law for CMO

• Gaining fundamental knowledge in competition regulations for implementing a better competition strategy
• Understanding the legal duties that a business leader may have
• Understanding the contract structure and components in preparation for successful business deals